6 TikTok Best Practices For Businesses in 2022

tiktok best practices for businesses in 2022

Table of Contents

TikTok marketing is becoming increasingly popular among businesses of all sizes. The short-video-sharing platform is arguably the hottest place on the Internet right now. It was the most downloaded app in 2021 and currently boasts more than one billion monthly active users.

TikTok is commonly associated with the younger generation and has one of the highest engagement rates among major social apps.

Parallel to being an influential and massively popular place for people to enjoy a never-ending stream of fun, entertaining, and educative content, TikTok has also risen to prominence in the last few years as a terrific marketing opportunity for businesses.

tiktok best practices for businesses
TikTok best practices for businesses

ByteDance (the Chinese company behind TikTok) has equipped the app with dozens of advertising formats, features, and tools to help brands tap into its enormous social power.

If you’re a business owner looking to adopt TikTok in your digital marketing strategies, you should know that even though the platform has a lot of potentials to help you reach your business goals, it has its own culture and characteristics that make it a unique outlet compared to other platforms.

To help you get along with it faster and maximize return on investments, we’ve gathered TikTok best practices for businesses.

Is TikTok the right place for your presence?

Statistically, TikTok has almost everything you need to reach massive audiences with reasonable costs. The platform is already the fifth-most used social network in the world, hosting diverse demographics from all over the globe. This user base is by far the most engaging community in the social media landscape, thanks to smart design choices and an abundance of joyful content.

TikTok is specifically designed to smoothly feed a never-ending flow of short videos to users without interruptions while providing creators with lots of exciting features to play with and keep their content fresh.

The top-notch content suggestion system is one of TikTok’s most significant advantages. The algorithm is superbly capable of curating relevant content in the For You pages based on user preferences and behavior. On TikTok, your video has a higher chance of going viral compared to any other social app.

There’s no shortage of advertising features on TikTok (see the best TikTok Ads practices), and ByteDance has even come up with some great ideas to get the most out of the app’s design for advertising, including unique ad formats and placements.

tiktok tips for business
Is TikTok the right place for your presence?

Though targeting is not as sophisticated as Facebook, it still gives you a lot of room to tailor your ads and find the right audience for your campaigns. TikTok is one of the best examples of how to integrate ads into an environment without breaking the experience for users; Something even big platforms was unable to do.

So, should your business be on TikTok? To answer this question, you should consider different factors, both regarding your business, and TikTok itself. Almost half of the users are between ages 10-29, and 61% of all the users in the US are female. So, if your brand caters to young and female demographics, TikTok is definitely a great place to find customers.

However, even if your intended audience is actively using TikTok, that doesn’t mean you should jump on its train. I always recommend brands and advertisers to seriously consider if they have the capacity for adapting to TikTok’s atmosphere.

Remember what I said earlier about the non-disruptive design of TikTok? That’s where it gets tricky. People are on TikTok for fun, informative, and overall entertaining content and they want to consume as much and as fast as they can. All of TikTok’s ad formats are designed with this notion in mind. To summarize, if you’re able to produce creative, engaging ads that don’t look like ads at all, TikTok is the right place for you.

Create a TikTok business account

The first thing you need to get started on TikTok is a Business account. Once you’ve downloaded and installed the app, take these steps to create one:

How to create a TikTok business account?
How to create a TikTok business account?

  1. Create a personal account either with your email or by logging in with your Facebook, Google, or Twitter account.
  2. In the lower right corner of the screen, tap on Me, then select Edit Profile. This is the place where you can add a profile picture to your account, edit your bio, and put links to your other outlets.
  3. Tap on the three tiny dots in the upper right corner of the screen, then select Manage Account. Next, tap on Switch To Pro Account.
  4. Choose between Business or Creator, then select the category that best describes your account from the list that shows up.
  5. Add a website and an Email address to your account. You’re all set!

Use the right hashtags

Hashtags act like beacons for TikTok’s content curation system. Using relevant, popular, and trending hashtags ensures your videos will be displayed to and discovered by the right people. Any video on TikTok has the chance to go viral and using the right hashtags will boost you along that way.

best tiktok practices for business
Use the right hashtags

Make sure to emerge yourself in TikTok and keep an eye out for new trending hashtags. There’s also the common belief that putting #ForYou or #FYP hashtags in captions will result in your video entering more For You pages, but that’s never been proven, so I say don’t bother.

Take full advantage of TikTok’s features

TikTok has dozens of cool features that you could use to spice up your content and attract more engagement. From stickers and AR effects to transition effects, time warps, and greenscreen, there are tons of options to try out and keep your videos fresh and interesting.

tiktok ads tips for business
Take full advantage of TikTok’s features

Alongside these standard features, TikTok has some unique tools too to empower creators to pour more innovation into their content. The Stitch feature lets you include pieces of other people’s videos in your content and it’s perfect for sharing satisfied customers’ experiences. There’s also the fun Duet feature that lets you dedicate half of the frame to another user’s video. It’s a great way to react to user-generated content and encourage people to tag them in their videos.

Create a content calendar for yourself

You won’t believe how many businesses ignore the very important fact that you need to create and publish content in a very well-organized fashion. Posting regularly is key to keeping your content on the For You pages and making people come back to watch your videos.

How to create a content calendar for yourself
Create a content calendar for yourself

Besides, you’d want to publish your content when your intended audience will likely see it as soon as possible. Having a content calendar will help you organize your bright ideas for new videos, publish your content at the right time, and improve your performance with TikTok’s algorithm too.

Cross-promote your outlets

According to the latest stats, Almost %100 of all TikTok users are also active on another social media platform (mostly Facebook). So if you already have an active presence on other major social channels, the smart thing to do would be to promote your TikTok on them (and vice versa).

Partner up with popular content creators in TikTok
Partner up with popular content creators

This will save a lot of time and encourages your existing audience to check out your TikTok account. If you decide to use your TikTok videos across your other channels, make sure to tailor them to each platform. Copy-pasting content would just make you look lazy and in some cases like Instagram, you’re not allowed to post videos with TikTok watermarks.

Spell out your CTA

Bold and seamless is how every call-to-action should be. People have very short attention spans on TikTok and will get annoyed by the slightest difficulty or confusion in your CTA, so remember to make them as easy to do as possible.

Spell out your CTA in Tiktok business
Spell out your CTA

Include your CTA in both the video and the caption and make it as clear as possible. If you have an e-commerce business, using shoppable features will ease the purchase process for the customer, so give them a try.

Conclusion

Here you go. By following these TikTok well-proven practices, you’ll be able to establish a strong presence on the popular platform and make your content go viral in no time. For the final word, I’d like to emphasize the importance of exploring TikTok as a user to get more familiar with its underlying culture, discover trends quickly, and learn the new tricks people are using to drive more engagement. It’s practically the best way to get along with TikTok fast and efficiently.

FAQs

How can I make a good TikTok for my business?

Have a sense of humor, try to put viewers in priority, and provide them with fun, interesting, and informative content. Your videos should start with a shock in order to stop people from scrolling, and they must include a clear, easy-to-do CTA. When creating content, use high-quality video, and trending sounds, and include relevant hashtags to make your videos appear on more For You pages.

Is TikTok for business effective?

To answer this question, you should consider different factors, both regarding your business, and TikTok itself. Almost half of the users are between ages 10-29, and 61% of all the users in the US are female. So, if your brand caters to young and female demographics, TikTok is definitely a great place to find customers. However, People are on TikTok for fun, informative, and overall entertaining content and they want to consume as much and as fast as they can. if you’re able to produce creative, engaging ads that don’t look like ads at all, TikTok is the right place for you.

What are the best practices for TikTok?

Make sure to use relevant hashtags in your captions, use TikTok’s in-app tools like stickers, effects, and sounds, cross-promote your outlets and create and publish your content based on a tailor-made content calendar. When including CTAs In your videos, make sure they’re easy-to-understand and seamless to avoid confusion.

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