6 TikTok Best Practices For Businesses in 2024

Statistically, TikTok has almost everything you need to reach massive audiences with reasonable costs. The platform is already the fifth-most used social network in the world, hosting diverse demographics from all over the globe. This user base is by far the most engaging community in the social media landscape, thanks to smart design choices and an abundance of joyful content.

TikTok is specifically designed to smoothly feed a never-ending flow of short videos to users without interruptions while providing creators with lots of exciting features to play with and keep their content fresh.

The top-notch content suggestion system is one of TikTok’s most significant advantages. The algorithm is superbly capable of curating relevant content in the For You pages based on user preferences and behavior. On TikTok, your video has a higher chance of going viral compared to any other social app.

There’s no shortage of advertising features on TikTok (see the best TikTok Ads practices), and ByteDance has even come up with some great ideas to get the most out of the app’s design for advertising, including unique ad formats and placements.

Though targeting is not as sophisticated as Facebook, it still gives you a lot of room to tailor your ads and find the right audience for your campaigns. TikTok is one of the best examples of how to integrate ads into an environment without breaking the experience for users; Something even big platforms was unable to do.

So, should your business be on TikTok? To answer this question, you should consider different factors, both regarding your business, and TikTok itself. Almost half of the users are between ages 10-29, and 61% of all the users in the US are female. So, if your brand caters to young and female demographics, TikTok is definitely a great place to find customers.

However, even if your intended audience is actively using TikTok, that doesn’t mean you should jump on its train. I always recommend brands and advertisers to seriously consider if they have the capacity for adapting to TikTok’s atmosphere.

Remember what I said earlier about the non-disruptive design of TikTok? That’s where it gets tricky. People are on TikTok for fun, informative, and overall entertaining content and they want to consume as much and as fast as they can. All of TikTok’s ad formats are designed with this notion in mind. To summarize, if you’re able to produce creative, engaging ads that don’t look like ads at all, TikTok is the right place for you.

The first thing you need to get started on TikTok is a Business account. Once you’ve downloaded and installed the app, take these steps to create one:

1. Create a personal account either with your email or by logging in with your Facebook, Google, or Twitter account.
2. In the lower right corner of the screen, tap on Me, then select Edit Profile. This is the place where you can add a profile picture to your account, edit your bio, and put links to your other outlets.
3. Tap on the three tiny dots in the upper right corner of the screen, then select Manage Account. Next, tap on Switch To Pro Account.
4. Choose between Business or Creator, then select the category that best describes your account from the list that shows up.
5. Add a website and an Email address to your account. You’re all set!

Hashtags act like beacons for TikTok’s content curation system. Using relevant, popular, and trending hashtags ensures your videos will be displayed to and discovered by the right people. Any video on TikTok has the chance to go viral and using the right hashtags will boost you along that way.

Make sure to emerge yourself in TikTok and keep an eye out for new trending hashtags. There’s also the common belief that putting #ForYou or #FYP hashtags in captions will result in your video entering more For You pages, but that’s never been proven, so I say don’t bother.

TikTok has dozens of cool features that you could use to spice up your content and attract more engagement. From stickers and AR effects to transition effects, time warps, and greenscreen, there are tons of options to try out and keep your videos fresh and interesting.

Alongside these standard features, TikTok has some unique tools too to empower creators to pour more innovation into their content. The Stitch feature lets you include pieces of other people’s videos in your content and it’s perfect for sharing satisfied customers’ experiences. There’s also the fun Duet feature that lets you dedicate half of the frame to another user’s video. It’s a great way to react to user-generated content and encourage people to tag them in their videos.

You won’t believe how many businesses ignore the very important fact that you need to create and publish content in a very well-organized fashion. Posting regularly is key to keeping your content on the For You pages and making people come back to watch your videos.

Besides, you’d want to publish your content when your intended audience will likely see it as soon as possible. Having a content calendar will help you organize your bright ideas for new videos, publish your content at the right time, and improve your performance with TikTok’s algorithm too.

According to the latest stats, Almost %100 of all TikTok users are also active on another social media platform (mostly Facebook). So if you already have an active presence on other major social channels, the smart thing to do would be to promote your TikTok on them (and vice versa).

This will save a lot of time and encourages your existing audience to check out your TikTok account. If you decide to use your TikTok videos across your other channels, make sure to tailor them to each platform. Copy-pasting content would just make you look lazy and in some cases like Instagram, you’re not allowed to post videos with TikTok watermarks.

Bold and seamless is how every call-to-action should be. People have very short attention spans on TikTok and will get annoyed by the slightest difficulty or confusion in your CTA, so remember to make them as easy to do as possible.

Include your CTA in both the video and the caption and make it as clear as possible. If you have an e-commerce business, using shoppable features will ease the purchase process for the customer, so give them a try.