Looking to step up your presence on TikTok? You’ve surely made a smart decision. The Chinese short video platform is one of the hottest places on the Internet right now. With 2 billion downloads and counting, TikTok has a massive user base with one of the highest engagement rates among all the social apps. It’s certainly an excellent channel to establish a close relationship with your audience and build massive brand awareness, especially among the younger generation. TikTok users never stop introducing a new trend to the world. And while piggybacking off the latest popular trends might carry you to a certain point, you’ll need to take many more steps to actually build a strong audience for yourself on the app and get people to watch your every video. We’ll break down all the essential things you have to know on how to get more views on TikTok. Follow these tips, and enjoy enormous view counts under your videos.
How does TikTok measure views?
Almost every social platform measures views differently but on TikTok, it’s very straightforward (and rather generous). As soon as your video starts to play, it’s counted as a view. Rewatching, autoplay, and loops are all counted as new views. Note that TikTok only counts the views of your audience, not yourself. So watching your own video a thousand times on replay won’t do you any good.
Watching videos all the way to the end doesn’t have a specific measure to inspect, but it plays an important role in feeding TikTok’s mighty algorithm and bringing your content to more For You pages.
Why getting more views on TikTok matters
Aside from the obvious reasons like introducing your brand to a considerable audience and acquiring more customers, there’s a strong incentive to try and snatch up those views: TikTok’s “Creator Fund”. This program was launched in 2020 to encourage the popular content creators on the app and offer payouts for their creative work. TikTok will pay you between $0.02 to $0.04 For every 1,000 views. It’s not all about views though. To become eligible for the Creator Fund, you must meet the following requirements:
- At least 18 years of age
- A minimum of 10,000 followers
- A minimum of 100,000 views in the last 30 days
- Be based in the United States, United Kingdom, France, Germany, Spain, or Italy
- Full adherence to TikTok community guidelines and terms of service
How to get more views on TikTok
Follow these tips to elevate the quality of your TikTok content and get the most out of the sheer potential of the platform:
The shorter, the better
As of the last update, TikTok lets you upload videos up to 10 minutes long, but that doesn’t mean you have to stretch all your videos that long. In fact, TikTok’s algorithm seems to favor shorter videos. It actually makes sense. Videos shorter than 30 seconds have a much higher chance of being watched (AND rewatched) to the end.
Remember that contrary to YouTube, TikTok users have a very short attention span. Even the app itself is designed in a way to encourage users to cycle through a myriad of short videos smoothly and swiftly. Try to grab viewers’ attention in the first few seconds of the video and fuel their curiosity by teasing them about what’s coming if they stick to the end.
Use hashtags wisely
Hashtags are like beacons to the TikTok algorithm. They specify what your video is about and who might be interested in it. They’re also an essential part of how users discover new content on the platform. Therefore, thoughtful inclusion of hashtags in your video captions could decide whether or not your content finds its way to the For You pages and gets watched by your intended audience.
You can use hashtags relevant to your niche to help your video reach the people who find it valuable. Another handy trick is checking out the popular hashtags on TikTok and joining the hot trends with relevant content that also promotes your brand. To find the trending hashtags, head over to the “Discover” tab and select “Trends” on top of the screen.
By the way, many TikTokers believe that putting #FYP or #ForYouPage hashtags in captions would increase your chance of appearing on the For You pages. This has never been proven, but you could give it a try if you like since it doesn’t seem to harm your view count either.
Sounds are essential
Here’s an interesting thing you should know about TikTok: It has such a strong influence on the music industry that trending songs on the platform often end up on the Billboard 100 and Spotify’s most viral tracks. Sound is an inseparable part of the content on TikTok, and clever use of it could make your videos go viral.
Make sure to explore TikTok and check out what recurring sounds the most popular videos are using. Just like hashtags, sounds have their own trend cycle, which you can check out when creating videos on the app. After hitting the “Create” button, tap on “Add Sound”. There, you can see a list of popular tracks and handpicked playlists.
Take advantage of captions
They might have a 150-character limit, but captions could still be great assets to generate curiosity for your video and engage with your audience on a deeper level. When it comes to writing engaging captions, your creativity is the only limit. Use captions to add context, tell your viewers why they should watch the video to the end, or tease them about what’s coming. You can also take advantage of it to start hot discussions under your video and ask for people’s opinions.
Make Duet and Stitch videos
“Duet” and “Stitch” are exciting features that let you use other people’s content in your videos. With Duets, you can post your video side-by-side with a video from another creator that plays at the same time. It’s a great way to use the already successful videos to your benefit. You can react to a popular video, sing or dance, etc. in a split-screen view to capitalize on someone else’s following.
Stitch is also a handy way to get the most out of other content for yourself. With this feature, you can incorporate 5 seconds of another video into your own. Again you can use this opportunity to piggyback on popular videos on TikTok and come up with fresh ideas.
Switch to Creator or Business account
Post your videos at the right time
This might seem obvious but you don’t know how many times TikTok creators fail to get their videos off the ground just because they don’t pick the right time to publish. Switching your account to Creator or Business lets you inspect your audience’s online hours. Make sure to post your videos during those times, so that your followers can watch them as soon as possible and boost your chances of entering the For You pages.
Video quality is more important than you think
High video quality shows high class. Especially as a brand, you should put a lot of emphasis on creating eye-catching, crisp videos with high-fidelity sound and good lighting. This way, you’ll keep the users engaged and make them come back for your content. Make sure to record in vertical format, and use TikTok’s trending effects as much as you can in order to appeal to the algorithm. Investing in some high-quality gear like good cameras, lighting, and microphones is never a waste of money.
Partner with popular creators and influencers
Luckily, TikTok is packed with them. Teaming up with influencers enables you to unlock new audiences and tap into the power of large communities that might have been out of your reach. Multiple billion-dollar brands have been doing it for some time to take advantage of the massive fanbases TikTok influencers possess. Thankfully, TikTok has made collaborations very easy. You can discover creators that fit your brand in the “Creator Marketplace” and invite them to work with you.
Whether you’re a business owner or a passionate content creator, these tips will help you master TikTok and get massive popularity with engaging, fun, and high-quality videos. As time passes by, TikTok is getting more populated with keen creators and brands trying to go viral on the platform. So get started right now before the competition gets too hot!
How can I get more views on TikTok?
Use proper hashtags in your captions, use trending sounds and effects in your videos, post your videos when your audience is online, and make sure to upload high-quality videos with crisp sounds. Try to grab attention with your captions, and keep your videos short to make sure your completion rate gets higher.
Why does it take so long to get views on TikTok?
When you post a video, TikTok shows it to around 300-500 random viewers. To continue this cycle, your video should get at least %70 of those people to watch your video. If it doesn’t, your exposure plummets, and fewer people can see your video.
Why aren’t my TikTok videos getting views?
It could have many reasons. If your videos are too long and lack enough exciting content to engage viewers, there’s a good chance they won’t get off the ground. Make sure to switch to a pro account and check out what your audience likes and at what times it’s online. Take advantage of the latest trends on the app and create high-quality videos to keep your audience engaged and interested.