Looking to step up your presence on TikTok? You’ve surely made a smart decision. The Chinese short video platform is one of the hottest places on the Internet right now. With 2 billion downloads and counting, TikTok has a massive user base with one of the highest engagement rates among all the social apps. It’s certainly an excellent channel to establish a close relationship with your audience and build massive brand awareness, especially among the younger generation.
TikTok users never stop introducing a new trend to the world. And while piggybacking off the latest popular trends might carry you to a certain point, you’ll need to take many more steps to actually build a strong audience for yourself on the app and get people to watch your every video. We’ll break down all the essential things you have to know on how to get more views on TikTok. Follow these tips, and enjoy enormous view counts under your videos.
How does TikTok measure views?
Almost every social platform measures views differently but on TikTok, it’s very straightforward (and rather generous). As soon as your video starts to play, it’s counted as a view. Rewatching, autoplay, and loops are all counted as new views. Note that TikTok only counts the views of your audience, not yourself. So watching your own video a thousand times on replay won’t do you any good.
Watching videos all the way to the end doesn’t have a specific measure to inspect, but it plays an important role in feeding TikTok’s mighty algorithm and bringing your content to more For You pages.
Understanding TikTok’s Algorithm
Understanding TikTok’s Algorithm is crucial for getting more views on the platform. The TikTok algorithm uses a variety of factors to determine the visibility of a video in the For You page, including user engagement, relevance to current trends, and the type of content being posted. By understanding how the algorithm works, you can create content that appeals to your target audience and maximizes your chances of getting more views.
One important aspect of the TikTok algorithm is user engagement, which is based on metrics such as likes, comments, and shares. The more engagement your videos receive, the higher they will be ranked in the algorithm and the more likely they are to be seen by a larger audience. To increase engagement, you should aim to create content that is entertaining, relevant, and appealing to your target audience.
Another important factor in the TikTok algorithm is the relevance of your content to current trends and popular topics. By staying up-to-date on the latest trends and incorporating them into your videos, you can increase the chances of your content being seen by a larger audience. Additionally, you can increase your visibility by using relevant hashtags and keywords, as this will make it easier for users to find your content through search.
Why getting more views on TikTok matters
Aside from the obvious reasons like introducing your brand to a considerable audience and acquiring more customers, there’s a strong incentive to try and snatch up those views: TikTok’s “Creator Fund”. This program was launched in 2020 to encourage the popular content creators on the app and offer payouts for their creative work. TikTok will pay you between $0.02 to $0.04 For every 1,000 views. It’s not all about views though. To become eligible for the Creator Fund, you must meet the following requirements:
- At least 18 years of age
- A minimum of 10,000 followers
- A minimum of 100,000 views in the last 30 days
- Be based in the United States, United Kingdom, France, Germany, Spain, or Italy
- Full adherence to TikTok community guidelines and terms of service
If you’re an aspiring TikTok influencer wondering how to get more views on TikTok, it’s important to remember that building a loyal following takes time and effort. While participating in the TikTok Creator Fund can provide some monetary support, partnering with brands can be a more lucrative way to monetize your account. However, don’t forget to prioritize authenticity and quality content to keep your viewers engaged and coming back for more. By focusing on building your brand and consistently producing engaging videos, you can increase your views and ultimately grow your influence on TikTok.
How to get more views on TikTok
Follow these tips to elevate the quality of your TikTok content and get the most out of the sheer potential of the platform:
Creating Engaging Content
Creating engaging content is the key to getting more views on TikTok. The TikTok algorithm prioritizes content that is deemed interesting and relevant to users. Here are some tips for creating engaging content on TikTok:
- Know Your Audience: Understand who your target audience is and what kind of content they are interested in. This will help you create content that resonates with them and keeps them coming back for more.
- Keep it Fresh: TikTok users are constantly being bombarded with new content, so it’s important to keep your content fresh and exciting. Try to experiment with new ideas and formats to keep your content interesting.
- Be Creative: TikTok is a creative platform, so it’s important to be creative with your content. Think outside the box and try to come up with unique ideas that will stand out from the rest of the content on the platform.
- Use Trending Hashtags: Utilize trending hashtags in your videos to increase visibility and reach more people. This can help your content get discovered by users who are interested in the same topics as you.
- Collaborate with Other TikTok Users: Collaborating with other TikTok users can help you reach new audiences and create interesting content together. Look for other users who have a similar following and interests to yours, and consider working together on a project.
Remember, the key to creating engaging content on TikTok is to keep it fresh, creative, and relevant to your audience. By following these tips, you can increase your chances of getting more views on the platform.
Creating Engaging Content
Collaborating with other TikTok users is another key aspect of getting more views on the platform. This can be done in a variety of ways, including creating duets, participating in challenges, and engaging with others’ content through comments, likes, and shares. By collaborating with other users, you can tap into their audiences, expand your reach, and potentially gain new followers. When creating content for collaboration, it is important to consider the audience and style of the other users you are working with to ensure that your content resonates with their fans. Additionally, it is important to ensure that the content is creative and engaging, as this will help to maximize the impact of the collaboration.
The shorter, the better
As of the last update, TikTok lets you upload videos up to 10 minutes long, but that doesn’t mean you have to stretch all your videos that long. In fact, TikTok’s algorithm seems to favor shorter videos. It actually makes sense. Videos shorter than 30 seconds have a much higher chance of being watched (AND rewatched) to the end.
Remember that contrary to YouTube, TikTok users have a very short attention span. Even the app itself is designed in a way to encourage users to cycle through a myriad of short videos smoothly and swiftly. Try to grab viewers’ attention in the first few seconds of the video and fuel their curiosity by teasing them about what’s coming if they stick to the end.
Use hashtags wisely
Hashtags are like beacons to the TikTok algorithm. They specify what your video is about and who might be interested in it. They’re also an essential part of how users discover new content on the platform. Therefore, thoughtful inclusion of hashtags in your video captions could decide whether or not your content finds its way to the For You pages and gets watched by your intended audience.
You can use hashtags relevant to your niche to help your video reach the people who find it valuable. Another handy trick is checking out the popular hashtags on TikTok and joining the hot trends with relevant content that also promotes your brand. To find the trending hashtags, head over to the “Discover” tab and select “Trends” on top of the screen.
By the way, many TikTokers believe that putting #FYP or #ForYouPage hashtags in captions would increase your chance of appearing on the For You pages. This has never been proven, but you could give it a try if you like since it doesn’t seem to harm your view count either.
Sounds are essential
Here’s an interesting thing you should know about TikTok: It has such a strong influence on the music industry that trending songs on the platform often end up on the Billboard 100 and Spotify’s most viral tracks. Sound is an inseparable part of the content on TikTok, and clever use of it could make your videos go viral.
Make sure to explore TikTok and check out what recurring sounds the most popular videos are using. Just like hashtags, sounds have their own trend cycle, which you can check out when creating videos on the app. After hitting the “Create” button, tap on “Add Sound”. There, you can see a list of popular tracks and handpicked playlists.
Take advantage of captions
They might have a 150-character limit, but captions could still be great assets to generate curiosity for your video and engage with your audience on a deeper level. When it comes to writing engaging captions, your creativity is the only limit. Use captions to add context, tell your viewers why they should watch the video to the end, or tease them about what’s coming. You can also take advantage of it to start hot discussions under your video and ask for people’s opinions.
Make Duet and Stitch videos
“Duet” and “Stitch” are exciting features that let you use other people’s content in your videos. With Duets, you can post your video side-by-side with a video from another creator that plays at the same time. It’s a great way to use the already successful videos to your benefit. You can react to a popular video, sing or dance, etc. in a split-screen view to capitalize on someone else’s following.
Stitch is also a handy way to get the most out of other content for yourself. With this feature, you can incorporate 5 seconds of another video into your own. Again you can use this opportunity to piggyback on popular videos on TikTok and come up with fresh ideas.
Switch to Creator or Business account
Post your videos at the right time
This might seem obvious but you don’t know how many times TikTok creators fail to get their videos off the ground just because they don’t pick the right time to publish. Switching your account to Creator or Business lets you inspect your audience’s online hours. Make sure to post your videos during those times, so that your followers can watch them as soon as possible and boost your chances of entering the For You pages.
Video quality is more important than you think
High video quality shows high class. Especially as a brand, you should put a lot of emphasis on creating eye-catching, crisp videos with high-fidelity sound and good lighting. This way, you’ll keep the users engaged and make them come back for your content. Make sure to record in vertical format, and use TikTok’s trending effects as much as you can in order to appeal to the algorithm. Investing in some high-quality gear like good cameras, lighting, and microphones is never a waste of money.
Promoting Your TikTok Account
To get more views on TikTok, promoting your account is a crucial step. There are several ways to promote your account and reach a larger audience:
- Utilize Hashtags: Hashtags help categorize content and make it discoverable by users searching for specific topics. Make sure to use relevant and popular hashtags to increase visibility.
- Collaborate with Other Users: Collaborating with other users on TikTok can help you reach a wider audience. By appearing in each other’s videos, you can introduce each other’s followers to new content and potentially gain new followers yourself.
- Advertise Your Account: TikTok offers advertising options, including sponsored hashtags and in-feed advertisements. These options allow you to reach a larger audience and drive more traffic to your account.
- Engage with Your Followers: Responding to comments and interacting with your followers can help increase engagement and drive more views to your videos.
By promoting your TikTok account, you can reach a larger audience, increase engagement, and ultimately drive more views to your videos.
Partner with popular creators and influencers
Luckily, TikTok is packed with them. Teaming up with influencers enables you to unlock new audiences and tap into the power of large communities that might have been out of your reach. Multiple billion-dollar brands have been doing it for some time to take advantage of the massive fanbases TikTok influencers possess. Thankfully, TikTok has made collaborations very easy. You can discover creators that fit your brand in the “Creator Marketplace” and invite them to work with you.
So how much is TikTok going to pay you for these views?
A strong reason for trying your best to generate millions of views in TikTok is making money through the platforms Creator Fund program. TikTok supports its creators by paying them based on the views their videos grab. According to estimates, TikTok pays 2 to 4 cents per 1,000 views on a video. So if a video gets a million views, the creator would snatch $20 to $40. You could learn about money-making on TikTok by reading our article on how much TikTok pays content creators.
Whether you’re a business owner or a passionate content creator, these tips will help you master TikTok and get massive popularity with engaging, fun, and high-quality videos. As time passes by, TikTok is getting more populated with keen creators and brands trying to go viral on the platform. So get started right now before the competition gets too hot!
How can I get more views on TikTok?
Use proper hashtags in your captions, use trending sounds and effects in your videos, post your videos when your audience is online, and make sure to upload high-quality videos with crisp sounds. Try to grab attention with your captions, and keep your videos short to make sure your completion rate gets higher.
Why does it take so long to get views on TikTok?
When you post a video, TikTok shows it to around 300-500 random viewers. To continue this cycle, your video should get at least %70 of those people to watch your video. If it doesn’t, your exposure plummets, and fewer people can see your video.
Why aren’t my TikTok videos getting views?
It could have many reasons. If your videos are too long and lack enough exciting content to engage viewers, there’s a good chance they won’t get off the ground. Make sure to switch to a pro account and check out what your audience likes and at what times it’s online. Take advantage of the latest trends on the app and create high-quality videos to keep your audience engaged and interested.