The Best Display Advertising Examples to Inspire You

The Best Display Advertising Examples to Inspire You

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In today’s fast-paced digital world, where attention is a precious commodity, businesses are constantly seeking effective ways to engage their target audience. One powerful tool that has emerged in the realm of online advertising is display advertising. Display ad examples not only demonstrate the potential of visually captivating campaigns but also serve as a source of inspiration and guidance for marketers.

display ad examples

By showcasing innovative and compelling approaches, these examples offer valuable insights into the strategies and elements that make display ads successful. In this article, we will explore the world of display advertising examples, highlighting their importance in inspiring creativity and effectiveness, examining diverse industry-specific approaches, and presenting the best display ads of 2023.

Display Ad Examples: Inspiring Creativity and Effectiveness

In the vast landscape of online advertising, display advertising stands tall as a captivating medium that combines the power of visuals, text, and strategic placement to catch the attention of potential customers. But what is display advertising exactly? Display advertising refers to the practice of showcasing visual ads, typically in the form of banners or interactive multimedia, on websites, social media platforms, and mobile apps.

When it comes to creating effective display ads, inspiration plays a crucial role. By exploring a collection of display ad examples, we can unlock a treasure trove of creativity and learn from the strategies employed by successful campaigns.

These examples offer a glimpse into the art of crafting visually stunning and attention-grabbing advertisements. From vibrant images that evoke emotions to catchy slogans that resonate with the target audience, these ads demonstrate the power of design and storytelling in capturing viewers’ interest.

Moreover, display ad examples highlight the key elements that make these ads effective. They showcase the artful blend of eye-catching visuals, persuasive copy, and compelling calls-to-action that drive conversions. By dissecting these elements, marketers can gain insights into how to create an impactful display ad that not only captures attention but also drives desired actions from the audience.

The diverse strategies used in these display ad examples demonstrate the versatility of this advertising medium. Some ads may leverage dynamic product displays, enticing viewers with personalized offers or showcasing the latest products in an interactive and engaging manner. Others may employ clever humor or emotional storytelling to establish a strong connection with the audience.

By understanding what works in display advertising through the examination of these examples, marketers can unlock new avenues of creativity and effectiveness in their own campaigns. These examples can serve as a wellspring of inspiration, igniting fresh ideas and pushing boundaries in the quest to create compelling and unforgettable display ads.

Join us as we delve into a collection of display ad examples, analyzing their strategies, dissecting their key elements, and uncovering the secrets behind their success.

Examples of Display Ads Across Industries

When it comes to display advertising, one of the key aspects of success lies in tailoring ads to specific industries and target audiences. Each industry has its own unique characteristics and requirements, demanding a customized approach to effectively engage potential customers. Let’s explore some noteworthy display ad examples across various industries, including retail, technology, and travel, to gain insights into the diverse strategies employed in each sector.

Retail: In the world of online retail, captivating visuals and persuasive messaging are paramount. Take, for instance, a Google Display Ads example from Merrell. With vibrant lifestyle imagery, the ad showcases the latest fashion trends, enticing viewers to explore the collection. The use of compelling copy further incentivizes potential customers to make a purchase. This display ad example demonstrates how tailored visuals and promotional elements can drive engagement and boost sales for retailers.

Retail display ads spy tool

Technology: The technology industry often faces the challenge of presenting complex concepts in a simplified and visually appealing manner. Google Display Ads examples from tech giants provide inspiration in this regard. See this iPhone ad that focuses on the sleek design and seamless user experience of the device. Through concise yet impactful visuals and clear messaging, such ads effectively convey the value proposition of the product, generating interest and driving potential buyers to learn more.

Technology display ads example

Food: The food industry relies heavily on visually enticing display ads to capture viewers’ taste buds and drive appetite. This Google Display Ads example from McDonald’s could showcase mouthwatering images of their fries in an innovative fashion. The ad is super simple and lacks any kind of limited-time offer or eye-catching CTA, yet it’s very memorable and succeeds in having an emotional impact on viewers.

Food display ads example

Entertainment: The marketing campaign for “The Mandalorian” demonstrated the power of display advertising in the entertainment industry. Through visually captivating Google Display Ads, the campaign transported viewers into the Star Wars universe, featuring the iconic character. These ads not only generated excitement among existing Star Wars fans but also enticed new viewers, leading to increased subscriptions and a viral buzz on social media. Placed strategically on relevant platforms, the ads effectively conveyed the unique blend of action and drama that defines the series, creating an immersive experience for audiences and solidifying “The Mandalorian” as a groundbreaking and highly anticipated entertainment phenomenon.

Entertainment display ads example

Cosmetics: L’Oréal, a powerhouse in the cosmetics industry, exemplifies the impact of display advertising. Through visually captivating Google Display Ads, L’Oréal effectively showcased their diverse range of makeup, skincare, and haircare products. By featuring before-and-after transformations and models with flawless beauty, their ads conveyed a sense of aspiration and enticed their target audience. Strategically placed on beauty and fashion platforms, these ads reached beauty enthusiasts and incorporated compelling calls-to-action that invited viewers to explore product lines and discover the latest trends. L’Oréal’s display ad campaign successfully elevated their brand, capturing attention, driving engagement, and reinforcing their position as a global leader in the cosmetics market.

Cosmetics display ads example

These examples of display ads across industries showcase the versatility and impact of tailored advertising campaigns. By understanding the unique approaches and tactics employed in each industry, marketers can gain valuable insights into how to effectively reach and engage their target audience.

It is worth noting that Google Display Ads examples are particularly insightful, as Google serves as a prominent platform for display advertising. By analyzing successful campaigns on this platform, marketers can glean valuable lessons on optimizing targeting options, leveraging remarketing strategies, and crafting compelling ad formats to maximize the impact of their campaigns.

If you’re looking to find inspiring Google Display ads and generate fresh ideas for your own campaigns, I recommend exploring Google Display ads spy tools like AdFlex. These tools can provide valuable insights into the strategies and creative elements that make successful display ads. By researching competitors’ ads and analyzing their approaches, you can gain inspiration, identify trends, and uncover effective techniques to apply to your own campaigns

google display ads spy tool


In the fast-evolving landscape of digital advertising, examples of display ads serve as powerful tools for inspiring creativity, guiding effective campaigns, and unlocking the potential for success. Through our exploration of various industries, from retail and technology to travel, finance, entertainment, and cosmetics, we have witnessed the diverse strategies, tailored approaches, and captivating visuals that drive engagement and deliver results. The power of display advertising lies in its ability to convey compelling messages, leverage eye-catching designs, and target specific audiences. By drawing insights from these examples of display ads, marketers can gain inspiration, refine their strategies, and create impactful campaigns that resonate with their target audience. As we move forward in the ever-evolving world of advertising, let us continue to explore and leverage the wealth of display ad examples available, fueling our creativity and empowering us to make a lasting impact in the digital realm.


What are display ad examples, and why are they important for advertisers?

Display ad examples are real-life illustrations of advertisements that have been created and used by brands to promote their products or services. They are important for advertisers because they provide inspiration, insights, and best practices in designing effective and engaging ads that capture attention and drive desired actions from the target audience.

How can I use display ad examples to improve my own ad campaigns?

You can use display ad examples to improve your own ad campaigns by studying the creative elements, design choices, and strategies employed in successful ads. Analyze what makes them effective, adapt relevant ideas to fit your brand and target audience, and experiment with similar approaches to enhance the impact and performance of your ads.

Are there any legal considerations when using display ad examples as inspiration?

When using display ad examples as inspiration, it’s essential to consider legal considerations such as copyright and intellectual property rights. Ensure that you are not infringing upon others’ copyrighted content or directly replicating someone else’s work. Use the examples as a reference point to understand design principles and strategies, but always aim to create original and unique content for your own ad campaigns.

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