Privacy Policy

This Privacy Policy explains how ADFLEX ADS LTD collects, uses, stores, shares, and protects personal data when you use AdFlex, including our website, dashboard, subscription plans, analytics tools, ad intelligence database, API, and related services.

AdFlex is operated by ADFLEX ADS LTD, a company registered in England and Wales under company number 14184775.

Registered office:

2 Cowcross Street, Floor 2
London, England, EC1M 6DR
United Kingdom

Contact email: support@adflex.io

For the purposes of UK data protection law, including the UK GDPR and the Data Protection Act 2018, ADFLEX ADS LTD is the data controller for the personal data described in this Privacy Policy.

1. Information We Collect

We may collect the following types of information.

Account Information

When you create an account or use AdFlex, we may collect:

• name;
• email address;
• company name;
• login details;
• account preferences;
• subscription plan;
• dashboard activity;
• support messages;
• billing-related information.

Payment Information

Payments are processed through Shopify Payments and supported third-party payment providers, which may include card payments, PayPal, Google Pay, Apple Pay, Klarna, or other payment methods.

We do not store full card numbers or full payment credentials on AdFlex servers. Payment details are processed by our payment providers.

Usage and Technical Information

When you use AdFlex, we may collect:

• IP address;
• device type;
• browser type;
• operating system;
• approximate location based on IP;
• login history;
• pages viewed;
• features used;
• searches performed;
• filters used;
• API usage;
• credits consumed;
• errors, logs, and diagnostic data.

Ad Intelligence and Business Data

AdFlex provides advertising intelligence data. This data may come from:

• publicly available sources;
• online sources;
• third-party ad libraries;
• partner data providers;
• commercial data sources.

This may include advertiser names, domains, ad creatives, landing pages, campaign information, publicly visible business information, and other advertising-related data.

In some cases, advertising data may include limited personal data if that information appears in public advertising material or partner-provided datasets.

2. How We Use Your Information

We use personal data to:

• create and manage user accounts;
• provide access to AdFlex features;
• process subscriptions and payments;
• manage credits, device limits, and plan access;
• provide ad search, analytics, tracking, ecommerce insights, and API services;
• improve platform performance and user experience;
• detect fraud, abuse, account sharing, and security risks;
• provide customer support;
• send service updates and important account messages;
• send marketing emails where permitted;
• comply with legal, tax, accounting, and regulatory obligations;
• protect AdFlex, our users, and our systems.

3. Lawful Bases for Processing

We process personal data under the following lawful bases.

The ICO says organisations must identify at least one lawful basis when handling personal information. (ICO)

4. Marketing Communications

We may send marketing emails about AdFlex features, offers, product updates, or related services.

You can unsubscribe from marketing emails at any time by clicking the unsubscribe link in the email or contacting us at:
support@adflex.io

Even if you unsubscribe from marketing, we may still send important service, billing, legal, or security messages.

5. Cookies and Tracking Technologies

AdFlex may use cookies and similar technologies to:

• keep users logged in;
• remember preferences;
• secure accounts;
• analyse website usage;
• measure marketing performance;
• improve the service;
• prevent fraud and abuse.

Some cookies are essential for the website and dashboard to work. Other cookies, such as analytics or marketing cookies, may depend on your consent where required by law.

You can control cookies through your browser settings.

6. Who We Share Data With

We may share personal data with trusted third parties that help us operate AdFlex, including:

• payment processors;
• Shopify and checkout providers;
• hosting and infrastructure providers;
• analytics providers;
• email delivery providers;
• customer support tools;
• security and fraud prevention tools;
• data partners and API infrastructure providers;
• accountants, lawyers, or professional advisers;
• regulators, authorities, or courts where required by law.

We only share personal data where needed for legitimate business, legal, security, or service purposes.

We do not sell user account personal data such as customer names, emails, or billing information.

AdFlex does provide advertising intelligence data through its platform and API. This may include business, advertiser, domain, campaign, creative, or publicly available advertising-related data.

7. International Data Transfers

Some of our service providers may process data outside the United Kingdom.

Where personal data is transferred internationally, we take steps designed to protect it, such as using adequacy decisions, contractual safeguards, or other lawful transfer mechanisms where required.

8. Data Retention

We keep personal data only for as long as needed for the purposes described in this Privacy Policy.

Typical retention periods may include:

We may keep data longer if required by law, dispute resolution, fraud prevention, security investigations, or legal claims.

9. Security

We use reasonable technical and organisational measures to protect personal data against unauthorised access, loss, misuse, alteration, or disclosure.

However, no online service can be guaranteed to be completely secure. You are responsible for keeping your login details safe and for preventing unauthorised access to your account.

If you believe your account has been compromised, contact us immediately at:
support@adflex.io

10. Your Privacy Rights

Depending on your location and applicable law, you may have the right to:

• access your personal data;
• correct inaccurate personal data;
• request deletion of your personal data;
• restrict processing;
• object to processing;
• request data portability;
• withdraw consent where processing is based on consent;
• complain to a data protection authority.

To make a privacy request, contact:
support@adflex.io

We may need to verify your identity before responding.

You also have the right to complain to the UK Information Commissioner’s Office:
https://ico.org.uk

11. Your Right to Object

You have the right to object to processing based on our legitimate interests, including certain analytics, marketing, or profiling activities.

You can object by contacting us at:
support@adflex.io

We will review your request and respond according to applicable data protection law.

12. Automated Decision-Making

AdFlex does not use personal data to make solely automated decisions that produce legal or similarly significant effects on users.

We may use automated systems for security, fraud detection, abuse prevention, credit tracking, search functionality, analytics, and service performance.

13. Children’s Privacy

AdFlex is not intended for children.

We do not knowingly collect personal data from children under 16. If you believe a child has provided us with personal data, contact us and we will take appropriate action.

14. Third-Party Websites and Services

AdFlex may contain links to third-party websites, platforms, ads, landing pages, or services.

We are not responsible for the privacy practices, content, or policies of third-party websites or services.

You should review their privacy policies before using them.

15. API Customers and End Users

If you use AdFlex API data in your own app, website, dashboard, product, or service, you are responsible for your own privacy compliance.

You must ensure your use of AdFlex data complies with applicable laws, platform rules, and privacy obligations.

AdFlex is not responsible for how API customers use, combine, display, or process data outside the AdFlex platform.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

If we make material changes, we may notify users through the website, dashboard, email, or another reasonable method.

Your continued use of AdFlex after the updated Privacy Policy becomes effective means you accept the updated policy.